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In the News

MAY 2010

The Professional Beauty Association Announces Karie Bennett of Atelier Salonspa Finalist

for the North American Hairstyling Awards


San Jose, CA, May 28, 2010 --(PR.com)-- The Professional Beauty Association’s North American Hairstyling Awards (NAHA) is pleased to announce Karie Bennett of Atelier Aveda Salonspa, has been named a NAHA finalist in the newly created Salon Master of Business category. Announcing a total of 65 finalists in 13 categories, NAHA is known as the pinnacle of beauty competitions in North America, where only the top stylists and leaders in the beauty industry are recognized for their talent and skill. NAHA 2010 winners will be announced during PBA Beauty Week: Las Vegas at a star-studded Awards Ceremony on July 18, 2010 at 8:00pm at the Mandalay Bay Resort.

"The NAHA Salon MBA application was a wonderful education in itself. During the entry process, I put a microscope on every aspect of my business, and was already brainstorming improvements," says Karie Bennett, Atelier Salonspa Founder and CEO. “What a wonderful gift to be nominated in this new category, among such amazing colleagues.”

NAHAs are given in several distinct categories including: Master Stylist, Hairstylist of the Year, Editorial Stylist, Avant-Garde, Contemporary Classic, Fashion Forward, Haircolor, Salon Team, Salon Design, Texture, and Makeup Artist of the Year. 2010 marks the inaugural year for the Salon MBA award. NAHA's newest category lets business-savvy salon owners show off their labors of love, and recognizes sustainable salon businesses who excel in the areas of Retail, Marketing, Business Strategies, and Community Service.

Enjoying another year of growth, the NAHA competition has received over 700 entries by beauty professionals from across North America truly demonstrating the magnitude of the event. Via a blind entry process and judged by a diverse group of leading international hairstylists and makeup artists from across the United States, Canada, Great Britain, Australia, and Switzerland, entries were narrowed down to five finalists per category, and one winner in each category will be chosen. Judges included distinguished beauty professionals such as Vivienne Mackinder, Tabatha Coffey, Ruth Roche, Sally Hershberger, Mary Brunetti, Darren Bain, Robert Lobetta, Nick Arrojo, Karg, Antoinette Beenders, Dean Banowetz, Nicholas French, Sam Brocato, Anthony Morrison, Mark Hayes, Sharon Blaine, Jane Wild, Petra Strand, and several others.

Karie has a career that is close to the thirty-year mark and shows no signs of slowing. Blending her Sassoon training with private education from industry icons as Horst, Yosh, Trevor Sorbie, and Louis Licari, as well as leadership and business mentorship, Bennett is recognized as a leader in the salon industry as a talented artist as well as a smart business owner. Atelier Salonspa, the Bay Area's flagship Aveda lifestyle Salonspa, is frequently awarded top honors from the Aveda Corporation, and has been the recipient of numerous awards from industry organizations, such as the 2008 Global Salon Business Award, the Aveda Color Harmony award, and the Salon Today Top 200.

Since the successful opening of Atelier SalonSpa in 2002 and the subsequent second location, opened in June of 2007, at Santana Row, Bennett has found that the team atmosphere at Atelier inspires creativity, generates positive energy and brings the Aveda experience to a more authentic level for the client. These experiences have helped her develop a comprehensive advanced Protégé program to hone the skills of up-and-coming new stylists, as well as train her top artists to be outstanding industry mentors.

NAHA 2010 tickets are available online at probeauty.org/naha or by calling 800.263.0516. NAHA is part of PBA Beauty Week: Las Vegas, North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week: Las Vegas is produced by the Professional Beauty Association and is held in cooperation with Cosmoprof North America. probeauty.org/beautyweek

For more information on Karie Bennett of Atelier Salonspa, or high resolution images of Atelier Salonspa, please contact Aaron Jura, General Manager at 408-244-4222 x 302 or email aj@atelieraveda.com. For information on NAHA, PBA Beauty Week: Las Vegas, or for high resolution images of NAHA 2010 submissions, please contact Brad Masterson, 702.567.8049 or bradmasterson@ypublicrelations.com.

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November 2009

Atelier gets the cover feature in Scene magazine's premiere issue!

Take a look here: Scene magazine

April 2009

Atelier is a frequent supporter of Locks of Love



November 2008

Atelier is once again named top the list of Top 200 fastest-growing salons in North America by Salon Today magazine.

This makes 5 years in a row!



July 2008

 

Click on the photo to watch the video



June 2008


Atelier founders Karie and Aaron Bennett win Global Salon Business Award for Entrepreneurial Excellence in Client Philosophy / Marketing and Promotions.  They receive the award at a red-carpet Hollywood event, with Leeza Gibbons and Jaclyn Smith on stage.


December 2007


Atelier's participation in donating hair clippings to an organization that turns hair into oil-absorbing mats garners local attention from the San Jose Mercury News, as well as NBC television.  NBC comes out to film our hair collection in action, and the story goes national!  Atelier sparks a countrywide effort by salons to keep the collection going.  matteroftrust.org stitches the hair into mats which helped soak up the oil spill in the San Francisco Bay.


November 2007


Pizarro: Hair clipping project serves worthy cause

By Sal Pizarro
Mercury News

Article Launched: 12/04/2007 01:38:12 AM PST

A Santana Row salon owner is doing her part to help clean up San Francisco Bay - with hair.

Owner Karie Bennett and her staff at Atelier SalonSpa and Atelier Studio have been collecting hair clippings and shipping them to Matter of Trust, which turns them into "hair mats" that are used to soak up oil spills like the one last month that fouled the bay with 58,000 gallons of bunker fuel.


"When we found out that something we are just throwing away every day could make such a big difference in that environment, we went into action right away," Bennett said. "We love telling our guests that they are also helping to clean up the oil spill, just by having their hair cut. One of our guests even asked us how many inches will it take to save a bird!"


When the most recent spill is history, Bennett says they'll still donate the clippings because "unfortunately, there always seems to be some mess somewhere."


Atelier has just received word that they have been named to the very prestigious Salon Today Top 200 for the 3rd year in a row! This award recognizes the Top 200 fastest-growing salons in North America. This recognition is a testament to the wonderful team of talent and heart at Atelier.


MORE news ...news...news...

It's finally happened! After 10 long years of waiting, Atelier has finally received a two trademarks! The first one for education relating to the salon and spa industry, and the second one for salon and spa services. What took so long? Possible confusion with a product line sold in a large luxury hotel chain created a 5 year hold up. We're proud to be an exclusive brand of our own!



July 2007


Atelier was featured on KRON Channel 4 ’s Best of the Bay on Easter Sunday, April 8th.


The show's host, Malou Nubla, showcases the top spots in the Bay Area.  Atelier presented“From Workday to Runway"! 


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